{"id":298,"date":"2026-09-14T11:20:43","date_gmt":"2026-09-14T11:20:43","guid":{"rendered":"https:\/\/voodoomedia.co.za\/?p=298"},"modified":"2026-09-14T11:21:35","modified_gmt":"2026-09-14T11:21:35","slug":"how-to-write-a-marketing-plan-as-a-port-elizabeth-business","status":"publish","type":"post","link":"https:\/\/voodoomedia.co.za\/?p=298","title":{"rendered":"How to Write a Marketing Plan as a Port Elizabeth Business"},"content":{"rendered":"\t\t
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<\/div>\r\n
<\/div>\r\n\r\n
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\r\n VOODOO MEDIA \/ STRATEGY \/ PORT ELIZABETH\r\n <\/div>\r\n\r\n

\r\n HOW TO WRITE A\r\n MARKETING PLAN<\/span>\r\n AS A PE BUSINESS.\r\n <\/h1>\r\n\r\n

\r\n \"We need to post more\" is not a marketing plan.\r\n Neither is boosting something and hoping the internet\r\n performs a small miracle.\r\n <\/p>\r\n\r\n

\r\n\r\n \r\n BUILD THE PLAN\r\n <\/a>\r\n\r\n \r\n TALK TO VOODOO\r\n <\/a>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n
\r\n SCROLL<\/span>\r\n
<\/div>\r\n <\/div>\r\n\r\n <\/header>\r\n\r\n\r\n \r\n\r\n \r\n\r\n
\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n PLAN. EXECUTE. MEASURE. \u2726<\/span>\r\n <\/div>\r\n\r\n <\/a>\r\n\r\n\r\n
\r\n\r\n\r\n \r\n\r\n
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\r\n FIRST THINGS FIRST\r\n <\/div>\r\n\r\n

\r\n MOST BUSINESSES DON'T HAVE\r\n A MARKETING PLAN.<\/strong>\r\n <\/p>\r\n\r\n

\r\n THEY HAVE A COLLECTION OF INTENTIONS.\r\n <\/p>\r\n\r\n

\r\n\r\n \"WE NEED TO POST MORE.\"<\/span>\r\n \"WE SHOULD PROBABLY DO TIKTOK.\"<\/span>\r\n \"LET'S BOOST THIS ONE.\"<\/span>\r\n \"MAYBE WE NEED A WEBSITE.\"<\/span>\r\n \"WHY IS NOBODY MESSAGING US?\"<\/span>\r\n\r\n <\/div>\r\n\r\n
\r\n THAT IS NOT A MARKETING PLAN.\r\n THAT IS MARKETING WHACK-A-MOLE.<\/strong>\r\n <\/div>\r\n\r\n

\r\n A proper marketing plan tells you who you are trying to reach,\r\n what you want them to do, where you're going to reach them,\r\n what you're going to say and how you will know if it worked.\r\n <\/p>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n

\r\n\r\n
\r\n\r\n
\r\n 01\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n BUSINESS FIRST\r\n <\/div>\r\n\r\n

\r\n START WITH THE\r\n BUSINESS GOAL.<\/span>\r\n <\/h2>\r\n\r\n

\r\n Before Instagram. Before TikTok. Before ads.\r\n Before deciding that your logo urgently needs\r\n another redesign.\r\n <\/p>\r\n\r\n

\r\n WHAT ARE WE ACTUALLY TRYING TO ACHIEVE?\r\n <\/div>\r\n\r\n

\r\n Not \"we want more engagement\".\r\n <\/p>\r\n\r\n

\r\n What does that engagement need to lead to?\r\n <\/p>\r\n\r\n

\r\n\r\n MORE BOOKINGS<\/span>\r\n MORE WHATSAPP ENQUIRIES<\/span>\r\n MORE WALK-INS<\/span>\r\n MORE SALES<\/span>\r\n MORE ONLINE ORDERS<\/span>\r\n MORE QUALIFIED LEADS<\/span>\r\n\r\n <\/div>\r\n\r\n
\r\n If sales are down on Tuesdays,\r\n \"get more followers\"<\/strong>\r\n is not the goal.\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 02\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n TARGET MARKET\r\n <\/div>\r\n\r\n

\r\n DECIDE WHO YOU\r\n ACTUALLY WANT.<\/span>\r\n <\/h2>\r\n\r\n
\r\n \"Our target market is everyone.\"\r\n <\/blockquote>\r\n\r\n
\r\n NO.\r\n <\/div>\r\n\r\n

\r\n If everyone is your customer, nobody is.\r\n <\/p>\r\n\r\n

\r\n A business in Newton Park has a different audience\r\n from one in Summerstrand.\r\n <\/p>\r\n\r\n

\r\n A beauty salon has a different audience from an\r\n industrial supplier.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n 01<\/span>\r\n WHO USUALLY BUYS FROM US?\r\n <\/div>\r\n\r\n
\r\n 02<\/span>\r\n WHO DO WE WANT MORE OF?\r\n <\/div>\r\n\r\n
\r\n 03<\/span>\r\n WHERE DO THEY LIVE OR WORK?\r\n <\/div>\r\n\r\n
\r\n 04<\/span>\r\n WHAT MATTERS TO THEM?\r\n <\/div>\r\n\r\n
\r\n 05<\/span>\r\n WHAT WOULD STOP THEM CHOOSING US?\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n
\r\n You do not need a fictional \"Marketing Mandy\".\r\n You need to understand the actual human\r\n who might give you money.<\/strong>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 03\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n GEOGRAPHY\r\n <\/div>\r\n\r\n

\r\n KNOW YOUR\r\n PE CATCHMENT AREA.<\/span>\r\n <\/h2>\r\n\r\n

\r\n Local marketing gets much easier once you stop\r\n pretending geography doesn't matter.\r\n <\/p>\r\n\r\n

\r\n\r\n NEWTON PARK<\/span>\r\n WALMER<\/span>\r\n LORRAINE<\/span>\r\n SUMMERSTRAND<\/span>\r\n MILL PARK<\/span>\r\n GREENACRES<\/span>\r\n MOUNT PLEASANT<\/span>\r\n NORTH END<\/span>\r\n\r\n <\/div>\r\n\r\n

\r\n Your geography should influence your Google strategy,\r\n ad targeting, content, outreach, SEO and delivery area.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n CAN THEY BUY?\r\n <\/div>\r\n\r\n
\r\n VS\r\n <\/div>\r\n\r\n
\r\n ARE THEY LIKELY TO?\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n LOCAL MARKETING RULE\r\n <\/div>\r\n\r\n

\r\n YOU DON'T NEED ALL OF PE.\r\n YOU NEED THE RIGHT PART OF PE.<\/strong>\r\n <\/p>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n

\r\n\r\n
\r\n\r\n
\r\n 04\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n POSITIONING\r\n <\/div>\r\n\r\n

\r\n WHY SHOULD SOMEONE\r\n CHOOSE YOU?<\/span>\r\n <\/h2>\r\n\r\n

\r\n This part gets uncomfortable.\r\n <\/p>\r\n\r\n

\r\n GOOD SERVICE.<\/span>\r\n QUALITY.<\/span>\r\n AFFORDABLE PRICES.<\/span>\r\n <\/div>\r\n\r\n

\r\n Your competitors say that too.\r\n <\/p>\r\n\r\n

\r\n What makes you genuinely worth choosing?\r\n <\/p>\r\n\r\n

\r\n\r\n FASTER TURNAROUND<\/span>\r\n SPECIALIST KNOWLEDGE<\/span>\r\n BETTER SUPPORT<\/span>\r\n UNIQUE PRODUCTS<\/span>\r\n BETTER EXPERIENCE<\/span>\r\n EASIER TO BUY FROM<\/span>\r\n\r\n <\/div>\r\n\r\n
\r\n If you cannot explain why someone should choose you,\r\n your marketing is going to struggle to explain it too.\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
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\r\n 05\r\n <\/div>\r\n\r\n
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\r\n COMPETITION\r\n <\/div>\r\n\r\n

\r\n LOOK AT YOUR\r\n COMPETITORS.<\/span>\r\n <\/h2>\r\n\r\n

\r\n Not so you can copy them.\r\n <\/p>\r\n\r\n

\r\n PLEASE DON'T.\r\n <\/p>\r\n\r\n

\r\n Look at what they're doing so you understand\r\n the battlefield.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n GOOGLE<\/span>\r\n Who appears first?\r\n <\/div>\r\n\r\n
\r\n REVIEWS<\/span>\r\n Who has the strongest reputation?\r\n <\/div>\r\n\r\n
\r\n SOCIAL<\/span>\r\n Who gets real attention?\r\n <\/div>\r\n\r\n
\r\n CONTENT<\/span>\r\n What are they talking about?\r\n <\/div>\r\n\r\n
\r\n OFFERS<\/span>\r\n What are they pushing?\r\n <\/div>\r\n\r\n
\r\n GAPS<\/span>\r\n What are they ignoring?\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n
\r\n Sometimes your biggest opportunity is hiding\r\n in the gap everyone else ignored.\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
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\r\n 06\r\n <\/div>\r\n\r\n
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\r\n CHANNELS\r\n <\/div>\r\n\r\n

\r\n CHOOSE WHERE\r\n YOU'RE GOING TO SHOW UP.<\/span>\r\n <\/h2>\r\n\r\n

\r\n You do not need to be everywhere.\r\n <\/p>\r\n\r\n

\r\n You need to be where your customers are.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n GOOGLE<\/strong>\r\n Search intent<\/span>\r\n <\/div>\r\n\r\n
\r\n INSTAGRAM<\/strong>\r\n Brand + visual content<\/span>\r\n <\/div>\r\n\r\n
\r\n FACEBOOK<\/strong>\r\n Local community<\/span>\r\n <\/div>\r\n\r\n
\r\n TIKTOK<\/strong>\r\n Discovery + reach<\/span>\r\n <\/div>\r\n\r\n
\r\n WEBSITE<\/strong>\r\n Credibility + conversion<\/span>\r\n <\/div>\r\n\r\n
\r\n WHATSAPP<\/strong>\r\n Follow-up + repeat business<\/span>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n
\r\n The goal is not to collect platforms.\r\n The goal is to create a system.<\/strong>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 07\r\n <\/div>\r\n\r\n
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\r\n PURPOSE\r\n <\/div>\r\n\r\n

\r\n GIVE EVERY PLATFORM\r\n A JOB.<\/span>\r\n <\/h2>\r\n\r\n
\r\n\r\n
\r\n TIKTOK<\/span>\r\n REACH NEW PEOPLE.\r\n <\/div>\r\n\r\n
\r\n INSTAGRAM<\/span>\r\n BUILD FAMILIARITY.\r\n <\/div>\r\n\r\n
\r\n FACEBOOK<\/span>\r\n REACH LOCAL AUDIENCES.\r\n <\/div>\r\n\r\n
\r\n GOOGLE<\/span>\r\n CAPTURE SEARCH INTENT.\r\n <\/div>\r\n\r\n
\r\n WEBSITE<\/span>\r\n TURN INTEREST INTO ENQUIRIES.\r\n <\/div>\r\n\r\n
\r\n WHATSAPP<\/span>\r\n CLOSE + RETAIN.\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n

\r\n NOW YOUR MARKETING STOPS FEELING LIKE\r\n SIX UNRELATED JOBS.\r\n <\/p>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n

\r\n\r\n
\r\n\r\n
\r\n 08\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n CONTENT\r\n <\/div>\r\n\r\n

\r\n CREATE\r\n CONTENT PILLARS.<\/span>\r\n <\/h2>\r\n\r\n

\r\n You do not want to wake up every morning asking:\r\n <\/p>\r\n\r\n

\r\n \"What do we post today?\"\r\n <\/blockquote>\r\n\r\n

\r\n That question will slowly eat your soul.\r\n <\/p>\r\n\r\n

\r\n Create three to five recurring themes instead.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n PRODUCT<\/strong>\r\n What you sell.\r\n <\/div>\r\n\r\n
\r\n PEOPLE<\/strong>\r\n Staff, customers, behind the scenes.\r\n <\/div>\r\n\r\n
\r\n ENTERTAINMENT<\/strong>\r\n Humour and personality.\r\n <\/div>\r\n\r\n
\r\n EDUCATION<\/strong>\r\n Tips, FAQs and knowledge.\r\n <\/div>\r\n\r\n
\r\n SALES<\/strong>\r\n Offers and calls to action.\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 09\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n CONSISTENCY\r\n <\/div>\r\n\r\n

\r\n DECIDE HOW OFTEN\r\n YOU CAN ACTUALLY SHOW UP.<\/span>\r\n <\/h2>\r\n\r\n

\r\n Consistency beats an enthusiastic three-day\r\n content explosion followed by six weeks of silence.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n 3X<\/strong>\r\n TIKTOKS\r\n <\/div>\r\n\r\n
\r\n 3X<\/strong>\r\n REELS\r\n <\/div>\r\n\r\n
\r\n 2X<\/strong>\r\n POSTS\r\n <\/div>\r\n\r\n
\r\n DAILY<\/strong>\r\n STORIES\r\n <\/div>\r\n\r\n
\r\n 2X<\/strong>\r\n GOOGLE UPDATES\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n

\r\n Your exact numbers may be different.\r\n <\/p>\r\n\r\n

\r\n The important part is that your plan says\r\n what happens every week.<\/strong>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 10\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n CONTENT CALENDAR\r\n <\/div>\r\n\r\n

\r\n PLAN BEFORE\r\n THE MONTH STARTS.<\/span>\r\n <\/h2>\r\n\r\n

\r\n Marketing becomes dramatically easier when you\r\n aren't inventing it every morning.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n MON<\/span>\r\n TUE<\/span>\r\n WED<\/span>\r\n THU<\/span>\r\n FRI<\/span>\r\n <\/div>\r\n\r\n
\r\n REEL<\/span>\r\n STORY<\/span>\r\n POST<\/span>\r\n TIKTOK<\/span>\r\n OFFER<\/span>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n

\r\n Add public holidays, local events, promotions,\r\n launches, seasonal opportunities and important\r\n business dates.\r\n <\/p>\r\n\r\n

\r\n \"QUICK, WE NEED SOMETHING FOR FACEBOOK!\"\r\n 4:47 PM<\/span>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 11\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n MONEY\r\n <\/div>\r\n\r\n

\r\n DECIDE WHAT\r\n YOU'RE GOING TO SPEND.<\/span>\r\n <\/h2>\r\n\r\n

\r\n A marketing plan without a budget can become\r\n a very imaginative document.\r\n <\/p>\r\n\r\n

\r\n\r\n ADS<\/span>\r\n PHOTOGRAPHY<\/span>\r\n VIDEO<\/span>\r\n DESIGN<\/span>\r\n WEBSITE<\/span>\r\n PRINT<\/span>\r\n INFLUENCERS<\/span>\r\n SOFTWARE<\/span>\r\n AGENCY<\/span>\r\n\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n BETTER<\/small>\r\n R3,000<\/strong>\r\n USED DELIBERATELY<\/span>\r\n <\/div>\r\n\r\n
\r\n WORSE<\/small>\r\n R8,000<\/strong>\r\n DISAPPEARING RANDOMLY<\/span>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 12\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n LOCAL ADVANTAGE\r\n <\/div>\r\n\r\n

\r\n BUILD A\r\n LOCAL STRATEGY.<\/span>\r\n <\/h2>\r\n\r\n

\r\n A Port Elizabeth business has something national\r\n brands would love:\r\n <\/p>\r\n\r\n

\r\n PROXIMITY.\r\n <\/div>\r\n\r\n
\r\n\r\n COLLABORATE.<\/span>\r\n CROSS-PROMOTE.<\/span>\r\n SUPPORT EVENTS.<\/span>\r\n ENGAGE LOCALLY.<\/span>\r\n USE LOCAL CREATORS.<\/span>\r\n TARGET NEARBY.<\/span>\r\n\r\n <\/div>\r\n\r\n
\r\n Port Elizabeth is not just your location.\r\n It is part of your marketing advantage.<\/strong>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 13\r\n <\/div>\r\n\r\n
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\r\n SALES PROCESS\r\n <\/div>\r\n\r\n

\r\n WHAT HAPPENS\r\n AFTER THEY RESPOND?<\/span>\r\n <\/h2>\r\n\r\n

\r\n Marketing generates the lead.\r\n <\/p>\r\n\r\n

\r\n Then what?\r\n <\/p>\r\n\r\n

\r\n\r\n
ENQUIRY<\/div>\r\n \u2192<\/span>\r\n
RESPONSE<\/div>\r\n \u2192<\/span>\r\n
QUOTE<\/div>\r\n \u2192<\/span>\r\n
FOLLOW-UP<\/div>\r\n \u2192<\/span>\r\n
SALE<\/div>\r\n\r\n <\/div>\r\n\r\n

\r\n Who responds?\r\n <\/p>\r\n\r\n

\r\n How quickly?\r\n <\/p>\r\n\r\n

\r\n What happens if the customer disappears?\r\n <\/p>\r\n\r\n

\r\n Forty leads mean nothing if twenty-seven of them\r\n vanish into WhatsApp purgatory.<\/strong>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 14\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n MEASUREMENT\r\n <\/div>\r\n\r\n

\r\n TRACK NUMBERS\r\n THAT ACTUALLY MATTER.<\/span>\r\n <\/h2>\r\n\r\n

\r\n Please don't build your entire marketing strategy\r\n around likes.\r\n <\/p>\r\n\r\n

\r\n\r\n ENQUIRIES<\/span>\r\n CALLS<\/span>\r\n WHATSAPPS<\/span>\r\n BOOKINGS<\/span>\r\n QUOTES<\/span>\r\n SALES<\/span>\r\n REPEAT CUSTOMERS<\/span>\r\n WEBSITE TRAFFIC<\/span>\r\n GOOGLE VISIBILITY<\/span>\r\n REVIEWS<\/span>\r\n\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n REACH IS NICE.\r\n <\/div>\r\n\r\n
\r\n REVENUE IS NICER.\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n 15\r\n <\/div>\r\n\r\n
\r\n\r\n
\r\n REVIEW\r\n <\/div>\r\n\r\n

\r\n CHANGE THE PLAN\r\n WHEN THE DATA SAYS SO.<\/span>\r\n <\/h2>\r\n\r\n

\r\n A marketing plan is not a tattoo.\r\n <\/p>\r\n\r\n

\r\n You're allowed to change it.\r\n <\/p>\r\n\r\n

\r\n\r\n
PLAN<\/div>\r\n \u2192<\/span>\r\n
EXECUTE<\/div>\r\n \u2192<\/span>\r\n
MEASURE<\/div>\r\n \u2192<\/span>\r\n
LEARN<\/div>\r\n \u2192<\/span>\r\n
ADJUST<\/div>\r\n\r\n <\/div>\r\n\r\n

\r\n NOT:\r\n PLAN \u2192 FORGET DOCUMENT EXISTS.\r\n <\/p>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n

\r\n\r\n
\r\n\r\n
\r\n STEAL THIS STRUCTURE\r\n <\/div>\r\n\r\n

\r\n YOUR SIMPLE\r\n MARKETING PLAN.<\/span>\r\n <\/h2>\r\n\r\n
\r\n\r\n
\r\n 01<\/span>\r\n BUSINESS GOAL<\/strong>\r\n

What are we trying to achieve?<\/p>\r\n <\/div>\r\n\r\n

\r\n 02<\/span>\r\n TARGET CUSTOMER<\/strong>\r\n

Who do we want to reach?<\/p>\r\n <\/div>\r\n\r\n

\r\n 03<\/span>\r\n LOCATION<\/strong>\r\n

Where are they?<\/p>\r\n <\/div>\r\n\r\n

\r\n 04<\/span>\r\n POSITIONING<\/strong>\r\n

Why should they choose us?<\/p>\r\n <\/div>\r\n\r\n

\r\n 05<\/span>\r\n COMPETITORS<\/strong>\r\n

Who else wants their attention?<\/p>\r\n <\/div>\r\n\r\n

\r\n 06<\/span>\r\n CHANNELS<\/strong>\r\n

Where will we show up?<\/p>\r\n <\/div>\r\n\r\n

\r\n 07<\/span>\r\n CONTENT<\/strong>\r\n

What will we talk about?<\/p>\r\n <\/div>\r\n\r\n

\r\n 08<\/span>\r\n FREQUENCY<\/strong>\r\n

How often?<\/p>\r\n <\/div>\r\n\r\n

\r\n 09<\/span>\r\n BUDGET<\/strong>\r\n

What can we spend?<\/p>\r\n <\/div>\r\n\r\n

\r\n 10<\/span>\r\n SALES PROCESS<\/strong>\r\n

What happens to a lead?<\/p>\r\n <\/div>\r\n\r\n

\r\n 11<\/span>\r\n METRICS<\/strong>\r\n

How will we judge success?<\/p>\r\n <\/div>\r\n\r\n

\r\n 12<\/span>\r\n REVIEW DATE<\/strong>\r\n

When do we adjust?<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n

\r\n\r\n
\r\n\r\n
\r\n THE POINT\r\n <\/div>\r\n\r\n

\r\n STOP MARKETING\r\n RANDOMLY.<\/span>\r\n <\/h2>\r\n\r\n

\r\n The purpose of a marketing plan is not paperwork.\r\n <\/p>\r\n\r\n

\r\n It's clarity.\r\n <\/p>\r\n\r\n

\r\n You know who you're trying to reach.\r\n You know what you want them to do.\r\n You know where you're going to find them.\r\n And you know what success looks like.\r\n <\/p>\r\n\r\n

\r\n\r\n
\r\n WITHOUT A PLAN<\/small>\r\n \r\n \"LET'S POST THIS AND SEE WHAT HAPPENS.\"\r\n <\/strong>\r\n <\/div>\r\n\r\n
\r\n WITH A PLAN<\/small>\r\n \r\n \"WE KNOW EXACTLY WHY WE'RE DOING THIS.\"\r\n <\/strong>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n
\r\n
GET SEEN.<\/div>\r\n
GET REMEMBERED.<\/div>\r\n
GET PAID.<\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n\r\n \r\n\r\n
\r\n\r\n
\r\n\r\n
\r\n NEED HELP WITH THE PLAN?\r\n <\/div>\r\n\r\n

\r\n YOUR STRATEGY SHOULD BE\r\n MORE THAN POST. BOOST. HOPE.<\/span>\r\n <\/h2>\r\n\r\n

\r\n Voodoo Media helps Port Elizabeth businesses turn\r\n random marketing activity into an actual strategy.\r\n <\/p>\r\n\r\n

\r\n Social media, content creation, websites, SEO,\r\n Google Business and digital strategy, all pointing\r\n in the same direction.\r\n <\/p>\r\n\r\n

\r\n SOCIAL MEDIA \/ CONTENT \/ SEO \/ WEBSITES \/\r\n GOOGLE BUSINESS \/ STRATEGY\r\n <\/div>\r\n\r\n \r\n LET'S BUILD YOUR PLAN\r\n <\/a>\r\n\r\n <\/div>\r\n\r\n <\/section>\r\n\r\n <\/main>\r\n\r\n<\/section>\r\n\r\n\r\n